Case Study —
#SoundMindSoundBody by ASICS
Creative Direction/ Video Production/ Photo
Jan. 2021- Dec. 2021
GOAL — The goal for ASICS was to create a visual journey that shows the athlete living a #SoundMindSoundBody through movement.
Provided creative direction for monthly campaigns for various product launches over a 12 month period
With a lean team consisting of 2 people (myself and Michael Ma) as the producers, videographers, and photo editors, we created 96 photo assets and 12 video assests over the course of 365 days.
Developed a strong content strategy with a particular focus on new footwear, the ASICS World Ekiden Relay, mental health, and marathon training, while encouraging audience to move their bodies and exercise their minds through a walk, run, or workout.