Global Running day with the westin

Case Study —

Global Running Day at The Westin

Creative Concept/ Video Production

WHAT —

Content Strategy

Storyboarding

Managing Video Team

Same-Day edits

When —

Global Running Day, June 2021

Where —

San Francisco, CA

GOAL — The goal for The Westin's content was to create a visual journey that sets it apart from competitors by providing an Eat Well, Move Well, Sleep Well experience.

• The launch of their Global Running Day campaign required visual identity and content strategy.

• With a lean team consisting of 2 people (myself and Michael Ma) as the producers, videographers, and editors, we created 10 video assets and 16 images over the course of 2 days.

• These assets not only captured the essence of the activation but was instantly recognisable as The Westin.

• Developed a strong content strategy with a particular focus on The Westin's Global Running Day giveaway with a Hyperice Recovery Kit.