Global Running day with the westin
Case Study —
Global Running Day at The Westin
Creative Concept/ Video Production
Managing Video Team
Global Running Day, June 2021
San Francisco, CA
GOAL — The goal for The Westin's content was to create a visual journey that sets it apart from competitors by providing an Eat Well, Move Well, Sleep Well experience.
The launch of their Global Running Day campaign required visual identity and content strategy.
With a lean team consisting of 2 people (myself and Michael Ma) as the producers, videographers, and editors, we created 10 video assets and 16 images over the course of 2 days.
These assets not only captured the essence of the activation but was instantly recognisable as The Westin.
Developed a strong content strategy with a particular focus on The Westin's Global Running Day giveaway with a Hyperice Recovery Kit.