liv | Alight Disc City bike
I had the opportunity to work with Jeff Clark and Liv for their new Live Alight Disc City bike. This bike has been redesigned with a fast and fresh look and equipped with touchpoints to maximize comfort. It's a versatile flat-bar road bike that is perfect for commuting and keeping an active lifestyle.
This campaign also focused on the Liv Relay MIPS helmet. The new helmet is available with MIPS crash protection and is now designed with a deeper rear profile for additional protection at the back of the head. It also features Direct Flow Cooling that's designed to pull in air and promote ventilation at any speed.
We also gathered content for bike safety hand signals and commuter must haves.