what the hutch?
Same Day edits
GOAL — The goal for What the Hutch series was to create digestible video content explaining new research happening on campus. Some videos were sponsored by partners, like JP Morgan and Microsoft.
With a lean team consisting of 3 people (myself, Connor, and Maggie) as the producers, videographers, and editors, and Guppy as our researcher & talent, we created 4 60 second video assets and for marketing purposes. These were used on Instagram, TikTok, LinkedIn, Facebook and Twitter.